LA MARTINA | SOCIAL MEDIA MANAGEMENT

CONCEPT

Increasing brand awareness, engagement and consideration on official social channels, increasing the appeal for the target audience and reaching a younger target. Creating a social identity that reflects the intrinsic values but that also aims to redefine the brand image boosting a street style and modern approach.

Realizing an editorial plan focused on storytelling in order to use social media not only as a showcase for the brand’s latest news but also as a tool to communicate values.
 The result is a heterogeneous feed with an attractive design made up of different contents such as still lives, gifs, videos and lifestyle contents, featuring consistent graphics.

OUTPUT

• 5 Instagram Posts per week
• 5 Facebook Posts per week
• 5 IG Stories per week